When it should arrive
Send it when they're home and settled rather than the day itself. Anything in the first few weeks is right; a late arrival is a happy surprise.
Made for the little one
Start with who it's for, choose a direction and a figure, and add your touches. Every gift is designed and assembled to order.
Starting at $75
Illustrative. What arrives depends on the direction, budget and extras you choose.
The occasion
The best baby gifts arrive with a message that sounds like you. Choose a direction — basics, comforts, a keepsake — set the figure, and write the card; add the baby's name if the family has shared it.
Send it when they're home and settled rather than the day itself. Anything in the first few weeks is right; a late arrival is a happy surprise.
Greet the baby, praise the parents, and promise a hand — a dinner, a walk with the pram, an afternoon. The card assistant can draft it if you like.
It might be for the baby, for the mom, or for everyone; soft neutral colours suit a boy, a girl or a surprise. Match the direction to that: essentials, comforts, or a keepsake to remember the week by.
For a hospital, put the ward and room in the delivery step and check the hospital's rules on flowers and food. For a home, the family's name is enough for the door.
Built from your choices
Depending on your answers, the basket takes from these groups: the recipient, direction, budget and extras set the mix.
Because each gift is assembled on its own, the precise products depend on stock. Where a substitution is needed we choose an item that keeps the chosen direction, its use and the overall value.
Wine, champagne and spirits are optional add-ons, included only when selected and where permitted. Delivery is to an adult of legal drinking age who may need to show ID.
Eight directions
Start by choosing a direction; it sets the tone. Everything in the basket — items, quantities, the container — is chosen in the builder afterwards.

Gift inspiration · 01
A first outfit, a photo prop and a keepsake for the earliest days.
Start with the person →
Gift inspiration · 02
The softest neutrals in the classic newborn pieces.
Start with the person →
Gift inspiration · 03
Soft towel, gentle wash, lotion and a brush for bath time.
Start with the person →
Gift inspiration · 04
Organic and bamboo pieces with gentle, natural skincare.
Start with the person →
Gift inspiration · 05
Mom's essentials — and a few baby basics to go with them.
Start with the person →
Gift inspiration · 06
The feeding essentials — bottles, bibs, cloths and more.
Start with the person →
Gift inspiration · 07
Baby items in soft neutrals, something for the family to eat, and a keepsake.
Start with the person →
Gift inspiration · 08
Elevated fabrics, keepsakes, wooden toys and premium baby pieces.
Start with the person →Hazeltons USA, in figures
Hazeltons USA, in figures · Delivery areas · Verified 2026-09-22
How it's made
The final preparation happens to order in our studio, guided by your recipient, theme, budget, dietary notes and additions.
Items are chosen to match what you picked, then the basket is assembled and dressed.
Every basket is checked before it is packed; local orders go out with our own drivers.
A seasonal item may be replaced by an equivalent; the finished basket keeps its design, size and value.
The precise contents follow the season and stock. What you chose — recipient, direction, budget, add-ons — remains the plan for the gift.
The standards we keep
Sending several
Build one baby gift and we'll send it to every address on your list, with branded cards and one invoice.
Send to several people